About the principal

A framework informed by decades of experience.

Greg Adgate founded VVO Advisory to give leaders direct access to what usually hides inside large organizations: an operator who has built partner ecosystems, run global teams, and scaled impact by 10X. Vision, Value, and Outcomes is how he has worked for decades. Now it is the foundation to the practice.

Greg Adgate speaking with a microphone at an industry event

The career behind the counsel

Built inside the companies that run the world's digital infrastructure.

Not theory from the sidelines: decades of commercial and public sector leadership across industry and global technology companies.

Equinix

Vice President, Global Partnerships and Alliances

Led global technology partnerships and alliances for the world's largest digital infrastructure company: partner ecosystems, joint value delivery, and partner-led growth at global scale.

Tata Communications

Sales leadership, managed services

Commercial leadership in global managed services and networks, carrying revenue across enterprise customers and complex multi-party deals.

Orange Business

Enterprise technology leadership

Commercial and go-to-market leadership at the enterprise technology solutions arm of the Orange group, working across global teams and complex customer engagements.

Career facts per Greg Adgate's public professional profile and the Equinix editorial blog. VVO Advisory is independent and not affiliated with or endorsed by these companies.

Warm executive boardroom with an empty walnut table and terracotta leather chairs in raking light

Where he goes deep

The competencies on the table in every engagement.

  • Alliances and partnerships
  • Strategy and execution
  • Go-to-market models
  • Joint value delivery
  • Revenue growth and retention
  • Analytics and targeting
  • Commercial and public sector
  • Global team leadership
  • Policy and compliance
  • Charity and community service

Community leadership

Seventeen years of showing up, on the record.

How someone leads in their community is how they will sit at your table. Two references from the Loudoun County organizations Greg has served for years, offered as character proof, exactly as given.

Greg, you and your family have truly become a part of our family, and we are who we are today because of your unwavering support over the past 17 years. Thank you for believing in our mission and making such a lasting impact.
Helen YiFounder and Executive Director, Touching Heart
I see you as an invaluable member of our Loudoun community, not just because of what you do, but because of how you do it. I see in you a deep compassion and empathy for all neighbors in our community. As a donor and supporter, you are a thoughtful and reflective listener, listening without judgment and then helping create a plan of action.
Jennifer MontgomeryCEO, Loudoun Hunger Relief

How he works

Direct, structured, and accountable to a number.

Every engagement runs on the VVO Framework: articulate the vision, align the value, define and measure the outcomes. No junior staff learning on your time, no hundred-page decks. The measure of the work is whether the outcomes you defined actually move.

  • Focused strategy sprintOne alliance, one market motion, or one decision, worked through the framework end to end.
  • Ongoing advisoryA standing seat at your leadership table as the partner ecosystem grows and the outcomes compound.
See the framework

Put 35 years of leadership on your side of the table.

The first conversation is with Greg, about your situation, and nothing else.

Start the conversation

Free and exploratory. No deck, no pitch, no obligation.